About Shemaroo Umang

Shemaroo Umang, a brand new Hindi GEC entrant, with relatable yet differentiated stories!

The new channel expands Shemaroo’s presence in the broadcast business and adds to its portfolio of FTA channels that already has Shemaroo TV and Shemaroo MarathiBana. Shemaroo Umang is available on DD Free Dish and soon on other major DTH and cable networks.

The channel promises to entertain, rejuvenate and bring the families together in a rich rooted format of daily shows with celebrated stars. With the core proposition of ‘Naya Rishta Nayi Khushiyaan’, the channel strongly believes in the importance of relationships while spreading happiness Shemaroo has always stayed a step ahead in understanding the pulse of the audiences and with its new women centric channel, Umang, the company will be catering to their entertainment and aspirational needs.

With its impressive lineup ranging from romantic drama to light hearted slice of life stories to animated series, it is all set to create an enjoyable family-viewing experience. Its current programming mix includes Geet, Tere Liye, Namkaran, Goblin, Mighty Raju & Jungle book.